Reverie
Title & Poster
2025

Reverie is an experimental short film by Haley Spranger.

A custom wordmark was designed for the title card and posters. Type was also selected for the film’s credit sequence.

Reverie's graphic direction draws from the film's preexisting aesthetics of ethereal lace/fabrics and from its themes of personal fragmentation.

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Stills from the film informing design process




Ornamental Direction Reference




Developing a Wordmark



Initial Poster Concepts