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Identity
2024
A speculative identity redesign for Mutek, an electronic music festival held annually in Montreal.
With a design system focused on both the performers and the festival’s objective to foster digital creativity and electronic music, fluctuating dot based forms are utilized to represent change, sound, and electronics.
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Redesign Process
Background Touchpoints
Based in Montreal, Mutek focuses on promoting the use of electronics in all forms of art, fostering an experimental and exploratory atmosphere.
The ideas of British label Hyperdub and founder Kode9 served as early inspiration in considering how electronic music can facilitate change and an exploration of social class and relations.
Another inspiration point examines how the movement of jungle was able to deconstruct traditional notions of Western music and construct new ways to experience sound.
Both a visual and sound artist, Ikeda's work deals with raw technology and data, presenting novel ways of interpreting and consuming art made with electronics.
Using these points of reference...
How can visual emphasis be placed on change, progression, and transformation through electronic art and music?
Drawing from visual representations of notation and experimental sound, i.e. György Ligeti‘s Artikulation, alongside other motifs such as modular synths or stage lighting systems, was helpful in determining a design system.
In developing this design system, direction was also drawn from the idea of a dot based typeface being able to portray a sense of evolving change, transformation, and mutation.